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Uniting People To Protect the Planet
Earth Hour 2012
31st March Saturday 8.30 PM – 9.30 PM
Let’s Switch OFF
About Earth Hour:
Earth Hour was launched in Sydney, Australia in 2007, where 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour. Just a year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones, and the campaign shifted from a ‘Sydney Event’ to a ‘Global Sustainability Movement’. Since then, every year Earth Hour sets new standards and breaks its own records on mass participation and support. 2010 received participation from a record 1.3 billion individuals across 4616 cities in 128 countries globally. Notable landmarks like Acropolis in Greece, Eiffel Tower in Paris, Hiroshima Peace Gardens in Japan, and Pyramids in Egypt switched off in support.
2011 was a memorable year in the history of the campaign, as it marked a new phase, with supporters going beyond the hour by committing to sustainable action all year round. A record 1.8 billion individuals across more than 5200 cities in 135 countries participated by switching off lights, and pledging to imbibe environment friendly practices into everyday life to benefit the planet.
Earth Hour in India:
India joined the Earth Hour movement in 2009, where 5 million Indians across 56 cities showed their support by switching off non essential lights and saving approximately 1000 MW of power in that one hour. Hundreds on educational institutions, 100 top public and private sector organizations, and governments of various cities participated.
The next year registered a 40% increase in participation as 7 million individuals across 125 cities switched off for Earth Hour. In the last three years, the campaign has grown into a national movement supported by individuals, local governments, private and public sector organizations, and institutions. In 2011, individuals across 130 Indian cities participated and committed to a better lifestyle, adhering to the new phase of the going beyond the hour. Over 1,000,000 students joined the movement as young environmentalists. Earth Hour penetrated beyond the urban and educated masses alone, witnessing participation from tier II and III cities, and villages with no access to basic energy requirements.
Local governments and state and city officials inspired citizens to observe Earth Hour leading by example, and switching off lights in State Chief Ministers residents and important landmarks across the state. Reiterating India’s sincere commitment towards environment conservation, for the first time ever, the Rashtrapati Bhawan switched off lights in 2011.
Participate to make your city the Earth Hour Champion:
For the first time in human history, most of world’s population lives in cities, and our urban lifestyle is taking a huge toll on our planet. But through collective action from local citizens, our cities can make a huge difference in reducing their impact on the environment.
So this Earth Hour, take action for your city by switching off lights on Saturday, 31st March 8:30 – 9:30 PM and make your city an Earth Hour Champion! Play your part in ensuring your city leads the way for other Indian cities.
For more details log on to www.earthhour.in